As the coastal community access station, our goal is to serve a broad spectrum of coastal residents, local governing bodies, non profit organizations, and local businesses.
We offer local businesses opportunities to positively promote their business on TV and on the web while supporting MCTV�s ability to do local productions.
While some of the money needed to operate MCTV comes from cable TV subscribers fees (5% of TV bill) which Comcast collects and turns over to the City of Fort Bragg and the county. The city and county government currently give us a share of the income from subscribers but that share covers only about 50% of our expenses.
About half of the remaining money needed (about $60,000) comes through our low cost production services, underwriting, donations and memberships are needed to fill in the gap and to make it possible to produce community programming that has no funding source, such as the school related productions.
Underwriting MCTV productions is way to reinforce positive associations for businesses to an appreciative audience while at the same time making it possible for MCTV to produce community based programs.
There are currently a few opportunities for underwriting: programming on Channel 3, Programming on Channel 64, and now on our Videos on Demand pages.
ABOUT UNDERWRITING