Canvas prints involves a combination of ancient techniques and modern day technology therefore is widely applied globally hence enabling the creation of masterpieces that is widely recommended by many people who have experienced by producing artistic work with it.The canvas material contains linen and cotton texture and therefore as the technological world progresses and revolutionize,the printing of both large and small canvas has improved.
The digital printing has evolved through the years thus producing more realistic pictures and the visual display is considered to be that of above average.However,the photography software also gradually changes thus affecting the general photo editing and printing which further affects the canvas printing process.This forces the canvas printing services to evolve in regard to the changing versions of photo editing software.The dye sublimation and inkjet printing are the popular processes used in the current canvas printing practice.
The Processes of Canvas Printing:
Inkjet printing involves the spray of ink on the canvas thus creating a fine art that is digitally produced.It produces an exact visual look as that of the original work that may be either a drawing or painting.The dye sublimation involves the thermal sublimation where the dye is printed with the aid of heat transfer hence producing a variety of colors either dark or light via the thermal heads.The printing modes have different values according to different aspects and views by the users.The dye sublimation was considered to be more favorable since it could be used in large canvas type of printing and also it guaranteed a color scheme that was more consistent.However,in the recent years,the ink jet type of printing has proved to be more efficient to most users by mainly producing the prints using ink droplets thus producing equally and in many cases better prints than the dye sublimation making it more popular than dye sublimation
Marketing Strategies of Canvas Prints:
There has been exponential growth of the canvas printing work due to the demands from both the domestic and commercial consumers.Market for canvas printing has grown therefore there has been the need of making the canvas printing services and products easily available to the clients by implementing marketing strategies so as to remain competitive.This has forced the canvas prints producers to print their work and sell them cheap at the same time ensuring that the products are of high quality.Low pricing has been used as the main marketing strategy to ensure more customers purchase the canvas printings since the quality of the products will always be top tier.Buyers are able to find cheap canvas prints as large as 30 * 40 inches and many more at reasonable discounted prices.There are are also offers such as the lowest price guarantee for a high quality product which is mainly used to woo customers.The presence of online shops has made the canvas printing selling process even cheaper by enabling the potential buyer to be able to preview the canvas art work and enable the buyer to see if it is of good quality before making an order or payment.This is made possible by the use of Image Quality Preview.Many of the canvas prints sellers have unique art like artistic frames that enable the canvas prints work to stretch over the edge and around the sides to give a customized look.Cheap canvas printing services plus unique services such as easy online ordering of the canvas products and gift delivery services has taken the marketing of canvas prints a notch higher so as to guarantee customer satisfaction.